Industry
Finance
Client
Theraune Casey
Role
Lead Product Designer
Fast Feeds, Smart Reads: The UX Playbook Behind InvesTime
Designing InvesTime was an opportunity to address a critical challenge: young professionals often struggle to keep up with time-sensitive financial news in a world where opportunities can appear and disappear in minutes. As the sole Product Designer, I took ownership of the project from concept to prototype, beginning with in-depth user interviews to understand behaviors, frustrations, and needs.
From there, I translated insights into wireframes and interactive prototypes in Figma, iterating based on usability feedback. My focus was on creating a clean, minimal design combined with customizable settings to deliver personalized and actionable investment news. By introducing intuitive navigation, a time-release newsfeed, and bookmarking features, I designed an experience that made consuming complex financial content simple, fast, and relevant.
The outcome was a solution that not only empowered users to make informed investment decisions but also demonstrated the impact of user-centered design in solving high-stakes, real-world problems.
How might I deliver a time-sensitive, personalized financial newsfeed that balances minimalist aesthetics with interactive features, enabling users to act quickly on opportunities while customizing notifications and content to their interests?










