Industry

Finance

Client

Theraune Casey

Role

Lead Product Designer

Fast Feeds, Smart Reads: The UX Playbook Behind InvesTime

Turning Information Overload into Investment Gold

Turning Information Overload into Investment Gold

Designing InvesTime was an opportunity to address a critical challenge: young professionals often struggle to keep up with time-sensitive financial news in a world where opportunities can appear and disappear in minutes. As the sole Product Designer, I took ownership of the project from concept to prototype, beginning with in-depth user interviews to understand behaviors, frustrations, and needs.

From there, I translated insights into wireframes and interactive prototypes in Figma, iterating based on usability feedback. My focus was on creating a clean, minimal design combined with customizable settings to deliver personalized and actionable investment news. By introducing intuitive navigation, a time-release newsfeed, and bookmarking features, I designed an experience that made consuming complex financial content simple, fast, and relevant.

The outcome was a solution that not only empowered users to make informed investment decisions but also demonstrated the impact of user-centered design in solving high-stakes, real-world problems.

Design Goal

Design Goal

How might I deliver a time-sensitive, personalized financial newsfeed that balances minimalist aesthetics with interactive features, enabling users to act quickly on opportunities while customizing notifications and content to their interests?

Made Time-Sensitive Financial News Accessible

  • Challenge: Young professionals like my persona, Theraune, struggled to find timely and consolidated financial news to act on investment opportunities.

  • Action: I conducted in-depth interviews and usability testing with my participant to understand pain points and expectations. Using this feedback, I designed wireframes and prototypes in Figma, prioritizing customization, streamlined navigation, and interactive features.

  • Impact: Users could now access curated, real-time financial content tailored to their interests—helping them act quickly and confidently on investment opportunities.

Navigated Complex Financial Media

  • Challenge: Users were overwhelmed by unclear icons, unlabeled media, and confusing navigation when engaging with news and multimedia.

  • Action: Through multiple feedback loops, I refined navigation, clarified labeling, and restructured flows to make the system intuitive. I also redesigned interactive elements like sliders and notifications for better customization.

  • Impact: This resulted in smoother user journeys where participants could easily scroll, configure settings, and consume media without confusion—saving valuable time.

Balanced Aesthetics and Functionality

  • Challenge: Financial apps often struggle to balance an engaging design with clarity and performance.

  • Action: I created a modular, minimalist design with interactive features such as horizontal scrolling, bookmarking, and personalized feeds. Accessibility was prioritized by planning for A11y standards like screen reader compatibility and keyboard navigation.

  • Impact: The app offered a polished and professional design without compromising performance, making it easy for users to stay informed without distraction or overload.

Ensured Iterative Growth and Adaptability

  • Challenge: The prototype needed to adapt to user needs while maintaining scalability.

  • Action: I worked closely with my participant in iterative cycles, gathering input, testing, and refining the prototype with each round.

  • Impact: The ongoing improvements created a design that truly reflected user needs, building trust and demonstrating the app’s potential for scalability.

Made Time-Sensitive Financial News Accessible

  • Challenge: Young professionals like my persona, Theraune, struggled to find timely and consolidated financial news to act on investment opportunities.

  • Action: I conducted in-depth interviews and usability testing with my participant to understand pain points and expectations. Using this feedback, I designed wireframes and prototypes in Figma, prioritizing customization, streamlined navigation, and interactive features.

  • Impact: Users could now access curated, real-time financial content tailored to their interests—helping them act quickly and confidently on investment opportunities.

Navigated Complex Financial Media

  • Challenge: Users were overwhelmed by unclear icons, unlabeled media, and confusing navigation when engaging with news and multimedia.

  • Action: Through multiple feedback loops, I refined navigation, clarified labeling, and restructured flows to make the system intuitive. I also redesigned interactive elements like sliders and notifications for better customization.

  • Impact: This resulted in smoother user journeys where participants could easily scroll, configure settings, and consume media without confusion—saving valuable time.

Balanced Aesthetics and Functionality

  • Challenge: Financial apps often struggle to balance an engaging design with clarity and performance.

  • Action: I created a modular, minimalist design with interactive features such as horizontal scrolling, bookmarking, and personalized feeds. Accessibility was prioritized by planning for A11y standards like screen reader compatibility and keyboard navigation.

  • Impact: The app offered a polished and professional design without compromising performance, making it easy for users to stay informed without distraction or overload.

Ensured Iterative Growth and Adaptability

  • Challenge: The prototype needed to adapt to user needs while maintaining scalability.

  • Action: I worked closely with my participant in iterative cycles, gathering input, testing, and refining the prototype with each round.

  • Impact: The ongoing improvements created a design that truly reflected user needs, building trust and demonstrating the app’s potential for scalability.

App Modal
App Modal Zoom

Results

  • Improved navigation and clarity, making it easier for users to access time-sensitive financial news.

  • Designed an intuitive, interactive newsfeed that keeps users engaged and informed.

  • Implemented customizable settings and notifications, enabling personalized content delivery for individual interests.

  • Streamlined media display for videos and photos, improving comprehension of content length and focus.

  • Enhanced usability through consistent labeling, clear icons, and smooth transitions between articles and media.

  • Incorporated accessibility considerations to make the app usable for a broad range of users.

  • Created a prototype that balances minimalistic aesthetics with dynamic functionality, fostering trust and user satisfaction.

Results

  • Improved navigation and clarity, making it easier for users to access time-sensitive financial news.

  • Designed an intuitive, interactive newsfeed that keeps users engaged and informed.

  • Implemented customizable settings and notifications, enabling personalized content delivery for individual interests.

  • Streamlined media display for videos and photos, improving comprehension of content length and focus.

  • Enhanced usability through consistent labeling, clear icons, and smooth transitions between articles and media.

  • Incorporated accessibility considerations to make the app usable for a broad range of users.

  • Created a prototype that balances minimalistic aesthetics with dynamic functionality, fostering trust and user satisfaction.

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