Industry
Finance
Client
Theraune Casey
Role
Lead Product Designer
Fast Feeds, Smart Reads: The UX Playbook Behind InvesTime
Turning Information Overload into Investment Gold
Turning Information Overload into Investment Gold
Designing InvesTime was an opportunity to address a critical challenge: young professionals often struggle to keep up with time-sensitive financial news in a world where opportunities can appear and disappear in minutes. As the sole Product Designer, I took ownership of the project from concept to prototype, beginning with in-depth user interviews to understand behaviors, frustrations, and needs.
From there, I translated insights into wireframes and interactive prototypes in Figma, iterating based on usability feedback. My focus was on creating a clean, minimal design combined with customizable settings to deliver personalized and actionable investment news. By introducing intuitive navigation, a time-release newsfeed, and bookmarking features, I designed an experience that made consuming complex financial content simple, fast, and relevant.
The outcome was a solution that not only empowered users to make informed investment decisions but also demonstrated the impact of user-centered design in solving high-stakes, real-world problems.
Designing InvesTime was an opportunity to address a critical challenge: young professionals often struggle to keep up with time-sensitive financial news in a world where opportunities can appear and disappear in minutes. As the sole Product Designer, I took ownership of the project from concept to prototype, beginning with in-depth user interviews to understand behaviors, frustrations, and needs.
From there, I translated insights into wireframes and interactive prototypes in Figma, iterating based on usability feedback. My focus was on creating a clean, minimal design combined with customizable settings to deliver personalized and actionable investment news. By introducing intuitive navigation, a time-release newsfeed, and bookmarking features, I designed an experience that made consuming complex financial content simple, fast, and relevant.
The outcome was a solution that not only empowered users to make informed investment decisions but also demonstrated the impact of user-centered design in solving high-stakes, real-world problems.
Designing InvesTime was an opportunity to address a critical challenge: young professionals often struggle to keep up with time-sensitive financial news in a world where opportunities can appear and disappear in minutes. As the sole Product Designer, I took ownership of the project from concept to prototype, beginning with in-depth user interviews to understand behaviors, frustrations, and needs.
From there, I translated insights into wireframes and interactive prototypes in Figma, iterating based on usability feedback. My focus was on creating a clean, minimal design combined with customizable settings to deliver personalized and actionable investment news. By introducing intuitive navigation, a time-release newsfeed, and bookmarking features, I designed an experience that made consuming complex financial content simple, fast, and relevant.
The outcome was a solution that not only empowered users to make informed investment decisions but also demonstrated the impact of user-centered design in solving high-stakes, real-world problems.
Design Goal
Design Goal
How might I deliver a time-sensitive, personalized financial newsfeed that balances minimalist aesthetics with interactive features, enabling users to act quickly on opportunities while customizing notifications and content to their interests?
Made Time-Sensitive Financial News Accessible
Challenge: Young professionals like my persona, Theraune, struggled to find timely and consolidated financial news to act on investment opportunities.
Action: I conducted in-depth interviews and usability testing with my participant to understand pain points and expectations. Using this feedback, I designed wireframes and prototypes in Figma, prioritizing customization, streamlined navigation, and interactive features.
Impact: Users could now access curated, real-time financial content tailored to their interests—helping them act quickly and confidently on investment opportunities.
Navigated Complex Financial Media
Challenge: Users were overwhelmed by unclear icons, unlabeled media, and confusing navigation when engaging with news and multimedia.
Action: Through multiple feedback loops, I refined navigation, clarified labeling, and restructured flows to make the system intuitive. I also redesigned interactive elements like sliders and notifications for better customization.
Impact: This resulted in smoother user journeys where participants could easily scroll, configure settings, and consume media without confusion—saving valuable time.
Balanced Aesthetics and Functionality
Challenge: Financial apps often struggle to balance an engaging design with clarity and performance.
Action: I created a modular, minimalist design with interactive features such as horizontal scrolling, bookmarking, and personalized feeds. Accessibility was prioritized by planning for A11y standards like screen reader compatibility and keyboard navigation.
Impact: The app offered a polished and professional design without compromising performance, making it easy for users to stay informed without distraction or overload.
Ensured Iterative Growth and Adaptability
Challenge: The prototype needed to adapt to user needs while maintaining scalability.
Action: I worked closely with my participant in iterative cycles, gathering input, testing, and refining the prototype with each round.
Impact: The ongoing improvements created a design that truly reflected user needs, building trust and demonstrating the app’s potential for scalability.
Made Time-Sensitive Financial News Accessible
Challenge: Young professionals like my persona, Theraune, struggled to find timely and consolidated financial news to act on investment opportunities.
Action: I conducted in-depth interviews and usability testing with my participant to understand pain points and expectations. Using this feedback, I designed wireframes and prototypes in Figma, prioritizing customization, streamlined navigation, and interactive features.
Impact: Users could now access curated, real-time financial content tailored to their interests—helping them act quickly and confidently on investment opportunities.
Navigated Complex Financial Media
Challenge: Users were overwhelmed by unclear icons, unlabeled media, and confusing navigation when engaging with news and multimedia.
Action: Through multiple feedback loops, I refined navigation, clarified labeling, and restructured flows to make the system intuitive. I also redesigned interactive elements like sliders and notifications for better customization.
Impact: This resulted in smoother user journeys where participants could easily scroll, configure settings, and consume media without confusion—saving valuable time.
Balanced Aesthetics and Functionality
Challenge: Financial apps often struggle to balance an engaging design with clarity and performance.
Action: I created a modular, minimalist design with interactive features such as horizontal scrolling, bookmarking, and personalized feeds. Accessibility was prioritized by planning for A11y standards like screen reader compatibility and keyboard navigation.
Impact: The app offered a polished and professional design without compromising performance, making it easy for users to stay informed without distraction or overload.
Ensured Iterative Growth and Adaptability
Challenge: The prototype needed to adapt to user needs while maintaining scalability.
Action: I worked closely with my participant in iterative cycles, gathering input, testing, and refining the prototype with each round.
Impact: The ongoing improvements created a design that truly reflected user needs, building trust and demonstrating the app’s potential for scalability.
Results
Improved navigation and clarity, making it easier for users to access time-sensitive financial news.
Designed an intuitive, interactive newsfeed that keeps users engaged and informed.
Implemented customizable settings and notifications, enabling personalized content delivery for individual interests.
Streamlined media display for videos and photos, improving comprehension of content length and focus.
Enhanced usability through consistent labeling, clear icons, and smooth transitions between articles and media.
Incorporated accessibility considerations to make the app usable for a broad range of users.
Created a prototype that balances minimalistic aesthetics with dynamic functionality, fostering trust and user satisfaction.
Results
Improved navigation and clarity, making it easier for users to access time-sensitive financial news.
Designed an intuitive, interactive newsfeed that keeps users engaged and informed.
Implemented customizable settings and notifications, enabling personalized content delivery for individual interests.
Streamlined media display for videos and photos, improving comprehension of content length and focus.
Enhanced usability through consistent labeling, clear icons, and smooth transitions between articles and media.
Incorporated accessibility considerations to make the app usable for a broad range of users.
Created a prototype that balances minimalistic aesthetics with dynamic functionality, fostering trust and user satisfaction.